What if building meaningful relationships could revolutionize your sales strategy? Join me, Sid Meadows, and my guest Marianne Hewitt from SalesStar, as we explore the profound impact of relationship-driven sales in the office furniture industry. In this episode, we highlight the mutual benefits of the "give, give, ask" philosophy, emphasizing the importance of understanding clients on a personal level to foster genuine connections. Our conversation touches on the pitfalls of one-sided relationships and reveals how slowing down to truly connect can lead to more successful and fulfilling sales outcomes.

Navigating the post-COVID sales landscape poses unique challenges, especially with limited in-person interactions. Hear Marianne’s journey from designer to a sales consultant, and how her diverse experiences have shaped her approach to building relationships with A&D firms today. Despite the constraints of virtual meetings, Marianne offers actionable insights to effectively engage with clients and navigate the evolving dynamics of the sales environment.

Visibility and authenticity have never been more crucial. From leveraging LinkedIn to attending industry events, we discuss strategies to stand out and be remembered. Marianne and I also delve into the importance of lifelong learning, avoiding perfectionism, and using tools like the effort vs. impact graph for productivity. If you're looking to elevate your sales game and build meaningful relationships, this episode is packed with invaluable advice to help you succeed.

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