Episode 81 Show Notes

Now that you know what a digital sales strategy is, how can you implement it? What do you need to create those connections and provide your customers with easily accessible ways to contact you and purchase? 

First you need a user-friendly and resourceful website. It’s no longer enough to simply have an online store front. You need to answer your client’s questions with additional content while also asking them for their feedback. 

What kinds of content are appropriate? 

If it suits your business needs, creating a podcast to answer larger questions within the industry is great. Writing well-researched articles that provide insights into your industry is another great content piece. Remember to do some keyword research and work on building out your SEO. 

Then you’ll want to pick one social media platform and get REALLY good at it. You don’t need to be everywhere, but you do need to have conversations with people that point back to your website. 

Also, don’t be afraid to be on video. People want to see the person behind the brand. They want to make a deeper connection and are no longer happy with faceless CEOs sitting behind a desk. 

There are so many facets to building an amazing digital sales strategy, but when you do it right, the difference you’ll see in your revenue is astounding. Are you ready to up-level your sales strategy? 

Listen in to learn how.

In this episode:

[01:47] I want to share some strategies for building out a digital sales strategy.

[01:49] #1 Have a user-friendly, resourceful website.

[02:43] It's about valuable information, not just product information.

[05:46] #2 Research and write an article.

[07:21] #3 I encourage you to pick one social media platform and get really good at it.

[09:42] #4 Video is so powerful that you need to get engaged in video.

[11:45] I share some easy ways to get started taking videos.

[13:15] I discuss some free tools that can help you.

[14:57] #5 I talk about an app that allows you to link your bio and brings everything together and allows you to be found.

[17:38] Thank you for listening!

Links & Resources:

INDEAL University

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The Trend Report is proudly sponsored by INDEAL U. Partners in progress in the commercial interiors industry. To learn more about INDEAL U, please visit their website athttps://www.indeal.org/

The Trend Report introduction music is provided by Werq by Kevin MacLeod Link:https://incompetech.filmmusic.io/song/4616-werq License:http://creativecommons.org/licenses/by/4.0/